"Here's How You Can Learn To Market Successfully Through
Twitter"
Dear Internet Marketer,
Have you ever tried to get on a train that has already
left the station?
If you don’t know what Twitter is, then that
is probably what has already happened to you in terms of business.
The fact is that the internet is changing, and social
interaction between you and your customers is becoming more and more
important.
Internet marketing is no longer about White Hat SEO,
Black Hat SEO, cramming keywords into small paragraphs, linking to a
million other websites or any of that complex stuff.
Weirdly, after more than a decade of evolution, web
business has become all about customer service and such values as:
Offering a functional website
Offering 24 hour support for customers
Creating an intimate bond with your customers through
information
Offering a quality product at a low price
Giving them a reason to come back again and again.
Whoever thought that SEO, which used to be all about
satisfying and tricking search engine bots into visiting your site,
would transform itself into a marketing and promotional game that
offered the customer the best experience possible?
It seemed that in the past, everyone was looking for a
short cut to success. It seems that those short cuts are no longer
wanted, effective or considered cool.
Those of you in the know have probably known about this
concept of being honest, serviceable and friendly for a little while
now. The buzzword for it is Web 2.0.
So what does Web 2.0 have to do with Twitter?
One of the key concepts that is absolutely crucial to
Web 2.0 is the idea that social networking sites like Facebook and
Myspace should be used as ways of promoting your business.
The idea that these two social networking sites can be
used as internet marketing tools has been around for a while but the
networking tool that is beating the pants off those two sites in terms
of simplicity, immediacy and effectiveness also happens to be the
newest one - TWITTER.
How can something with such a
light-weight name like TWITTER become such a powerful force when it
comes to marketing?
In my ebook Twitter Marketing For
Newbies, you will learn exactly how this "shallow", "silly"
and "entertaining" program became number one in marketing.
First of all, you need to realize that people have
changed how they search for information.
Up until recently, anyone who went looking for info on
the internet did a Google search. Now it’s more than likely
that they will log on to their favorite social network to pose the same
questions to their online friends.
Perhaps the word "friends" seems out of place in the icy
and cutthroat world of internet marketing, but that is just my point.
The internet is becoming a much friendlier place to be and people all
over the world are genuinely becoming friends over the world wide web.
This also means that if they want to do business, they
want to do it with a FRIEND. This means YOU - even if you are trying to
sell them something.
Most internet marketers are aware of this trend towards
trying to create intimacy with customers, and I know that when I first
heard about Web 2.0, I went to great lengths to do the following:
Provide helpful information on my site so my
customers would come back to use me as a resource
Make sure that no matter what my site was up 24/7
Provide online telephone and chat support that was
also available 24/7
Make the payment process absolutely seamless as
possible so that they would trust me
Send out weekly newsletters via email
Publish a blog to create a sense of intimacy with my
customers
Give customers my Windows Messenger and Skype so I am
available to them personally at any time
Create a podcast so that they could become familiar
with me personally and what I have to sell
Make my presence as a business known on both
myspace.com and facebook.com, which are the two main social networking
sites.
I did all of this, but my business still did not thrive
as much as my competition’s.
I knew about Twitter, but I thought it was too fluffy to
meet my needs. I guess it was the name.
I guess I was under some kind of delusion that Twitter
was for kids who liked to text on cell phones. I had no idea that it
was one of the fastest rising interactive social networking
applications in the world.
In fact, it was so popular that President Barack Obama
was using it to keep people informed throughout his entire presidential
campaign!
Twitter is a powerful medium and media tool!
So
JUST what exactly is TWITTER?
Twitter is a site that millions of people are logging on
to every day. It allows people to communicate almost instantly and in a
public way.
Every time you add someone to your friends list, other
people will see it. They will also see your communications.
It is a fun site that allows you to have very open
conversations with other members. It is a very easy place to meet
people, laugh with them, spread news, learn from others and become
involved in a good way.
The main form of communication is a little box that has
a kind of status update. It is similar to the status update you see on
Facebook. As it is short, it can also fit every message or "tweet"
Tweets can also be read on a mobile phone. This means
that any advertising message that you have can also be read on a phone.
It is versatile because you can use it from your computer, mobile phone
or almost any other kind of hand held device.
As it is so easy to get to know people on Twitter, it is
also a great place to market your business, PROVIDED you go about it in
the right way.
In my book Twitter Marketing For Newbies,
you will learn what this powerful yet simple marketing tool is all
about including -
How to microblog in 140 characters or less using the
Twitter "What are you doing" status update.
How to send messages from your computer
How to send messages to a mobile device
How to read the data output such as the following,
followers and updates fields on Twitter
Exactly how popular it is, and how much the site is
expected to grow according to evidence from reputable market research
studies conducted by Quantcast, O’Reilly Research and
Alexa.com
How to navigate the entire process of making friends
before you start marketing anything to them
How to make the most of the number of messages that
Twitter allows you to send and avoid being kicked off the site for
spamming
Understanding the "adding customers one by one"
principle
How to avoid getting addicted while you try to get
targeted visitors to your website.
How to intermingle your brand with Twitter messages
How to find people with similar interests to your own
and market specifically to them
How to discard business terms but still get your
message across
How to find valuable contacts and stay away from
contacts that seem impressive but are actually PR stunts, such as the
sites that are devoted to celebrities
How to write a concise but effective user profile
that can be featured by Quantcast
How to tie a Wordpress blog to your Twitter account
to keep people posted on what you are all about
How to personalize your profile so people do not see
you as overtly selling to them, but rather as someone they would like
to befriend
How to quickly and efficiently build a list of
followers
How to strategically choose people you will want to
follow, to increase your own list
How to use the search function to find people with
like interests or who might be interested in buying from your website
How to initially pump up your list by inviting people
to join you through email.
Learn How To
Automate Your Twitter Account
In my ebook I also do not skimp on the technical advice,
and I give you all kinds of information about plugins and other helpful
devices.
You will learn -
All about the WordPress plugin from Tweet My Blog
that can help make money online
How to use Twitterfeed to pipe a feed to your Twitter
account from any type of account
How to use a JavaScript plugin that can be tied into
your own Twitter account
Where you can find a simple plugin that will add a
sidebar that contains tweets to your site
How to add Twitter badges to all of your sites so
that everyone knows you are using Twitter.
How to use sites like Limeshot Design to customize
Twitter badges that you can put on your site
How to use the widgets application at the bottom of
the Twitter page to help your visitors follow you to your Twitter
status updates
How to use Tweetdeck to help you categorize incoming
tweets into various programs
How to use the Twitter Fan Wiki page to your best
advantage to subtly advertise your site
How to use a site like TweetLater to send out
automatic thank you messages as soon as someone decides to "follow" you
and join you as a friend on Twitter.
How to use Twhirl so that you can automatically post
your Tweets to other accounts you might have on sites like Jaiku,
Myspace and Facebook.
Are You Ready to Make Your
Message on Twitter Become a Part of Everyday Life for Millions of
People?
Twitter
Marketing For Newbies
Remember that your objective here is to build a list of
followers as quickly as possible without offending people who have
enlisted on the site. After all, they are there to make friends, not be
sold stuff.
Yet, I am going to show you how to successfully become
friends with the people who follow you on Twitter.
If you don’t learn how to do this, then
Twitter could see you as a spammer or stalker and terminate your
account.
Only in Twitter Marketing
For Newbies will you learn how to get by these
rules and turn your friends on Twitter into customers.
I outline it all for you in chapters such as
"It’s called a social site for a reason ..."
I teach you things such as ..
How to keep the fact that Twitter is a social site in
your line of sight at all times
How to retain a degree of balance between the
marketing goals that you have and providing useful information to your
followers for free
How to perceive Twitter as a mailing list
How to avoid becoming addicted to Twitter and letting
it be a big drain on your time
The two best times of the day to be on Twitter
socializing with your customers
How to lead your customers to things you may have put
on YouTube
How to create posts that invite reactions from other
people
Why it is important to reply as often as you can to
other people’s posts
How to write marketing posts that sound
conversational
How to listen to what your tweeters have to say and
treat it like market research.
Where to find skins and backgrounds to make your
Tweet space more attractive
What the best free Photoshop-like program is on the
internet and where to find it
How to write a review rather than send your followers
a direct URL so you do not get kicked off the site
Don’t get the idea that this is any kind of
vague book about how to use Twitter. I devote chapters to the absolute
specifics of marketing with Twitter.
Do you want to know exactly what
to do step by step?
Twitter Marketing For Newbies is
loaded with screenshots and instructions that are very simple to follow.
I teach you how to "put your best tweets forward" by
explaining -
How to use the site to drive traffic to your web
pages
How to grab more publicity and expand your network
How to call up the specific URL of an individual
tweet and use it to your advantage
How to load your tweets with targeted keyword phrases
How to get people to "retweet" for you and add it to
their own page
The codes that you can give people that help them
easily retweet their page (or you could use these same codes yourself!)
How to use Twitter Blaster to bring free traffic to
your sales page virally by using the Twitter network
How to use "hashtags" to increase the visibility of
your tweets
What sites you MUST put information about your
twister profile on ...
And much much more...
Are you ready to twitter your way to profits and a
popularity with your customers and clients that you never thought would
be possible?
Are you ready to finally master marketing on one of the
most important social networking sites there is and cut the time you
spend on other forms of SEO in half!
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